{"id":1821,"date":"2025-01-13T18:45:07","date_gmt":"2025-01-13T15:45:07","guid":{"rendered":"https:\/\/ohadmaoz.com\/?p=1821"},"modified":"2025-07-07T10:10:02","modified_gmt":"2025-07-07T07:10:02","slug":"the-intro-that-did-not-print","status":"publish","type":"post","link":"https:\/\/ohadmaoz.com\/en\/the-intro-that-did-not-print\/","title":{"rendered":"The Intro not printed"},"content":{"rendered":"
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The Intro not printed<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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I remember how Itamar Rogovsky <\/b>walked into the offices of the IDF\u2019s Leadership Training Unit in August 1986.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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He stood before us in shorts, flip-flops, and a shirt with two buttons undone.<\/strong> Itamar was one of the smartest people I\u2019d ever met. At the time, I was starting my journey as an organizational psychologist in the unit, and Itamar\u2014a pioneer of organizational consulting in the IDF and in Israel as a whole\u2014came to lead a workshop on team development.<\/p>

We all looked at him with curiosity, waiting for him to begin. \u201cI want to start with a joke,\u201d he said, smiling at us with a charming Argentine accent and a rolled \u201cr.\u201d This is how the joke went, in his words:
A man suffered from terrible headaches and went to a famous surgeon. The expert, a university professor, explained that removing his left testicle would solve the problem immediately. The patient, alarmed, left the clinic. After a week of unbearable migraines, he returned and begged for the surgery.<\/p>

Two weeks after the operation, the migraines came back. He went back to the surgeon, who examined him thoroughly again. \u201cTo get rid of the pain for good, we need to remove your right testicle as well,\u201d the surgeon said. Terrified of being left castrated, the man refused and fled home.
But the migraines wore him down. Within days, he crawled back to the renowned surgeon, pleading for the operation.
The second testicle was removed, and the headaches vanished completely. Feeling liberated and at ease, the man decided to treat himself to new clothes and went to a store. After picking out pants, a shirt, a jacket, shoes, socks, and undershirts, he asked the elderly shopkeeper for size 38 underwear.<\/p>

\u201cSir, I have many years of experience,\u201d the shopkeeper said, eyeing his groin. \u201cSomeone like you needs size 40, not 38.\u201d
\u201cAll my life I\u2019ve worn size 38, so why 40 now?\u201d the customer replied.\n\u201cYou can take 38,\u201d the old shopkeeper answered, \u201cbut it\u2019ll press on your testicles, and you\u2019ll get migraines.\u201d
After the punchline, we were all rolling on the floor with laughter, unable to calm down. \u201cI came here to guide you, but I\u2019m not some famous expert,\u201d Itamar told us. \u201cAs far as I\u2019m concerned, I\u2019m just an old underwear salesman with a lot of experience that can help you.\u201d And indeed, the workshop with him was fascinating.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Since the mid-1980s, I\u2019ve worked in the field<\/strong> with dozens of groups, hundreds of athletes, and countless organizations\u2014small and large\u2014in the business sector. I don\u2019t see myself as a renowned expert either, but as an underwear salesman with 40 years of field experience.
Two books have influenced my professional career more than any other material I\u2019ve read. The first, In Search of Excellence <\/i>by Tom Peters and Robert Waterman, examined management practices in leading American companies of the 1980s and found their success was based on eight key factors.<\/p>

This book revolutionized future management literature, emphasizing soft aspects like culture and people. Its ideas inspired a wide audience and were highly practical for me.<\/p>

The second book, Winning Ugly: Mental Warfare in Tennis\u2014Lessons from a Master, is ostensibly about tennis but is the finest document I\u2019ve ever read on sports psychology. Written by Brad Gilbert, a former Olympic medalist and world number five tennis player, it offers unique tips for amateur and professional players alike.<\/p>

Gilbert analyzed top players of the time, like Serena Williams and Rafael Nadal, explaining how to beat better opponents without playing better than them. Written with clarity and wit, it\u2019s like a classic combat manual for the tennis court, full of real stories from the sport and entirely practical, with no theory. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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I loved both books for their practicality.<\/strong> The first provides countless examples of steps taken by the world\u2019s leading companies, while the second offers a collection of moves by top tennis players in preparing for competitions or analyzing opponents. It\u2019s all straight to the point.<\/p>

In this book, I\u2019ll try to describe my own experiences in the same way\u2014no theories or techniques, just stories with real examples of what was done in the field with athletes, coaches, and managers. What can happen to athletes in training or competition, how they train to win, and how success is measured.<\/p>

I\u2019ll share what I learned from everyone I\u2019ve worked with, how I helped athletes prepare for critical moments, and what could be done even in the heat of competition when the odds were against us. I\u2019ll explain the role of a sports psychologist in the field\u2014how they can support an athlete mentally and how crucial real-time improvisation can be. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Throughout my life, I\u2019ve worn two hats,<\/strong>moving between sports and the business sector, where I worked as an organizational consultant. I discovered the similarities between these worlds.<\/p>

I realized that the stories of my experiences with athletes and coaches can also inspire managers\u2014offering a different, sometimes deeper perspective on management issues like leadership, mentorship, the connection between planning and execution, self-awareness, learning from mistakes, and, of course, the impact of emotions on performance. If you come with an open mind and read between the lines, you\u2019ll find creative ideas you can apply as managers in your own organizations.<\/p>

The advice I\u2019ll give is based on my worldview\u2014what I believe is right or wrong. In most cases, it has led to quality results and fascinating stories.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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I\u2019ve learned a lot, seen crazy things, and had extraordinary experiences with athletes.<\/strong> I\u2019ve succeeded, been surprised, and sometimes fallen short.<\/p>

The mental challenges I\u2019ll reveal here will show you how complex an elite athlete\u2019s career is. This isn\u2019t sacred doctrine\u2014no academic thesis or exact science here, just the insights of an old underwear salesman with a ton of experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Share <\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t<\/i>Prev<\/span><\/span>Previous article<\/span>Cultural Differences<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t
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Other Articles:<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\tThe Intro not printed\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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I wrote this preface at the beginning of the book's writing days, when I met Yoav Zeevi<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more "\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\tTrack Racing (a story that was omitted from\u00a0the\u00a0book)\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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At R\u00e9mi Samuel's house, the phone rang, and from the other side a voice with a French accent was heard.<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more "\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\tCultural Differences\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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Barcelona 1991. World Judo Championships a year before the Olympics. Oren Smadja is eliminated in battle<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more "\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

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